Fractional CMO for Enterprises
Marketing strategy that aligns the enterprise.
I work with organizations to connect brand, communications, people, and execution—building marketing systems that support the organization as a whole and move business priorities forward.
Marketing doesn't operate in one department.
Your brand is shaped by what your organization says, what your teams deliver, how leadership communicates, how customers experience you, and whether all of those pieces reinforce the same direction.
That's where enterprise marketing strategy comes in.
01. Establish Clarity
Define what the organization does, who it serves, how it creates value, and how that should be communicated across the enterprise.
02. Align the Organization
Connect leadership, teams, stakeholders, brand, communications, and customer experience around a shared marketing direction.
03. Build the Infrastructure
Turn strategy into repeatable systems, campaigns, content, digital experiences, and measurement that the organization can execute and improve over time.
Strategy, People & Execution—Working Together
Enterprise marketing requires more than individual campaigns or channels. I work across the organization to align marketing strategy, the people responsible for carrying it forward, and the systems and execution required to produce measurable results.
STRATEGY
Establish the direction.
PEOPLE
Align the people behind the strategy.
EXECUTION
Turn strategy into measurable action.
We’ll start with what you have and build from there.
I work with your existing marketing platforms and systems, including Meta, HubSpot, Canva, Mailchimp, Google Workspace, Google Analytics, Squarespace, and GoDaddy. The tools depend on your business, your goals, and the scope of our work.
Your brand needs human judgment, not another generic content feed.
AI can support research, planning, and production. It does not replace human strategy, brand understanding, creative decisions, or accountability. I use technology as a tool while keeping people responsible for the ideas and decisions that shape your marketing.
Marketing problems need connected solutions.
Marketing can lose momentum when it is handled by whoever has time, spread across disconnected vendors, or reduced to content that does not sound like your brand. You may be getting attention without inquiries, struggling to turn leads into bookings, or finding that the work is not supporting customer growth, revenue, or sponsorship.
I connect strategy, messaging, content, campaigns, and the systems behind them so your marketing has a clear direction and a stronger path from attention to action.
This is for organizations ready to build consistent momentum.
My services are designed for established businesses and organizations that need senior marketing direction and ongoing implementation. You may have a team that needs leadership, a small staff carrying too much marketing work, or several channels that need to work together.
This is not a social-posting-only service or a one-time design project. It is an ongoing marketing engagement with clear priorities, coordinated execution, and regular review.
One marketing lead. Coordinated specialist support.
Instead of managing separate project-by-project vendors yourself, you work with me as your strategic lead. I set priorities, guide the work, and bring in trusted specialists for needs such as design, content, SEO, web, or campaign execution.
You get coordinated support across multiple marketing functions through one engagement. The monthly scope and team composition are based on the work your organization needs.
How to Get Started
Book a Marketing Demo.
We’ll spend 20 minutes reviewing your channels, goals, and current marketing bottlenecks. You’ll get a clearer picture of where your marketing may need to pivot and what support could look like.
Set the Scope and Priorities.
I’ll recommend an engagement based on your goals, existing team, systems, and level of execution needed.
Put the Strategy Into Motion.
Marketing is ongoing. I monitor what is working, adjust priorities, and guide execution as your organization’s needs change. Implementation can begin within days of onboarding, depending on scope, access, and approvals.
Connect the Work to Your Tools.
Once we have an agreement and the access and approvals we need, I’ll establish a baseline, coordinate specialist support, and prepare the work to move forward.
Real Work. Measurable Progress.
My work spans businesses and organizations in hospitality, construction, motorsports, nonprofits, education, healthcare, and the arts. The needs differ, but each engagement starts with understanding the organization, clarifying its message, and building marketing around its goals.
-
![]()
"Felicia brings valuable marketing expertise and a strong commitment to downtown St. Paul. Her perspective helps us think more clearly about how we communicate with residents, businesses, and the broader community."
Jon Fure, CapitolRiver Council
-
![]()
"Felicia brings strategic thinking and a clear communications lens to our work. She has helped BDPA Twin Cities strengthen how we present our programs and connect with the students and families we serve."
Fredrick Blocton, BDPA Twin Cities Chapter President
-
![]()
"Felicia helped T.O.N.E. U.P. build a website-based giving hub that makes it easy for supporters to donate on a recurring basis. The system she developed now generates approximately $3,000 in monthly support, giving us a more consistent foundation for our work."
Antonio Williams, Founder & Co-Executive Director of T.O.N.E. U.P.
Ongoing marketing support, scoped to your organization.
Marketing is never finished. Your audience, priorities, campaigns, and systems continue to change, so the work needs ongoing attention.
Engagements range from $3,000 to $18,000 per month, depending on the level of strategic leadership and execution required. Six-, nine-, and twelve-month contracts are available. The proposed scope and investment are discussed before work begins.
A coordinated marketing team—without hiring every role in-house.
A full-time marketing department may require separate hires for leadership, content, design, social media, SEO, and web support. I provide senior marketing leadership and coordinate the specialist execution your engagement requires, through one clear strategy and one accountable lead.
Ready to See What Coordinated Marketing Could Do for Your Organization?
Book a 20-minute marketing demo to review your current channels, goals, and growth priorities.