Enterprise Marketing Services
One strategy. Aligned people. Coordinated execution.
Explore the FoundationTHE CUSTOMER JOURNEY
Every marketing interaction should have a purpose.
Visibility matters, but visibility alone is not the objective. Effective marketing helps people move from discovering your organization to engaging, taking action, and building an ongoing relationship with your brand.
The journey varies by business model. Whether your organization needs customers, clients, donors, members, or sponsors, the objective is to connect marketing activity with measurable progress toward your goals.
MARKETING LEADERSHIP & CAPABILITIES
Explore what goes into the work.
My engagements bring together the leadership, expertise, and marketing functions needed to support your organization's priorities. Explore each pillar to see the capabilities that may be coordinated within an engagement.
The exact scope is established around your business needs, existing resources, and agreed engagement responsibilities.
Strategy Establish the direction.
Strategic direction connects marketing decisions with business priorities.
- Business and marketing alignment
- Brand positioning and messaging
- Market research and audience analysis
- Marketing planning and prioritization
- Customer acquisition strategy
- Performance measurement and accountability
People Align the people behind the strategy.
Marketing leadership aligns the people responsible for decisions and results.
- Executive and stakeholder alignment
- Marketing team leadership and coordination
- Roles, responsibilities, and accountability
- Internal and external communications alignment
- Vendor, agency, and specialist coordination
- Cross-functional collaboration and guidance
Execution Turn strategy into measurable action.
Coordinated execution puts strategy into practice across marketing systems.
- Marketing campaign planning and oversight
- Website and digital experience coordination
- Search engine marketing and SEO coordination
- Content and communications implementation
- CRM, lead generation, and marketing workflows
- Analytics, reporting, and ongoing optimization
WORKING TOGETHER
Ongoing leadership. Coordinated implementation.
My marketing engagements are retainer-based because enterprise marketing requires continuous leadership, collaboration, implementation, and evaluation. The work is guided by your organization's goals and the scope we establish together.
MONTHLY RETAINERS START AT
Ongoing strategic marketing leadership and implementation coordination.
Built around your organization.
Engagement scope reflects your priorities, internal capabilities, existing vendors, systems, and the support required.
Project-only and one-time engagements are not offered. Paid media budgets are separate from the monthly retainer.
Discuss Your Marketing Needs