FRACTIONAL CMO FELICIA THE CREATIVE

Enterprise Marketing Services

One strategy. Aligned people. Coordinated execution.

Explore My Approach

THE LEADERSHIP MODEL

Marketing Works Better When Everything Works Together.

Strategy determines the direction. People provide leadership, expertise, and accountability. Execution connects the platforms, campaigns, communications, and processes that bring the strategy to life. Each part informs and strengthens the others.

ONE COORDINATED MARKETING OPERATION

Business Objectives Guide The Work.

Brand development, customer acquisition, revenue priorities, organizational growth, and performance accountability.

THE BUSINESS FOUNDATION

Before Promotion, We Understand The Business.

Marketing is more than advertising. The four Ps help us understand what your organization offers, how its value is established, where customers access it, and how that value is communicated.

Hover over or select each card to explore an example.

These considerations shape the marketing decisions that follow. They help keep campaigns, technology, and communications connected to the organization's business model.

THE CUSTOMER JOURNEY

Every marketing interaction should have a purpose.

Visibility matters, but visibility alone is not the objective. Effective marketing helps people move from discovering your organization to engaging, taking action, and building an ongoing relationship with your brand.

EXPLORE THE SIX STAGES Step 1 of 6

The journey varies by business model. Whether your organization needs customers, clients, donors, members, or sponsors, the objective is to connect marketing activity with measurable progress toward your goals.

MARKETING LEADERSHIP & CAPABILITIES

Explore what goes into the work.

My engagements bring together the leadership, expertise, and marketing functions needed to support your organization's priorities. Explore each pillar to see the capabilities that may be coordinated within an engagement.

The exact scope is established around your business needs, existing resources, and agreed engagement responsibilities.

Strategy Establish the direction.

Strategic direction connects marketing decisions with business priorities.

  • Business and marketing alignment
  • Brand positioning and messaging
  • Market research and audience analysis
  • Marketing planning and prioritization
  • Customer acquisition strategy
  • Performance measurement and accountability
Explore Strategy
People Align the people behind the strategy.

Marketing leadership aligns the people responsible for decisions and results.

  • Executive and stakeholder alignment
  • Marketing team leadership and coordination
  • Roles, responsibilities, and accountability
  • Internal and external communications alignment
  • Vendor, agency, and specialist coordination
  • Cross-functional collaboration and guidance
Explore People
Execution Turn strategy into measurable action.

Coordinated execution puts strategy into practice across marketing systems.

  • Marketing campaign planning and oversight
  • Website and digital experience coordination
  • Search engine marketing and SEO coordination
  • Content and communications implementation
  • CRM, lead generation, and marketing workflows
  • Analytics, reporting, and ongoing optimization
Explore Execution

WORKING TOGETHER

Ongoing leadership. Coordinated implementation.

My marketing engagements are retainer-based because enterprise marketing requires continuous leadership, collaboration, implementation, and evaluation. The work is guided by your organization's goals and the scope we establish together.

MONTHLY RETAINERS START AT

$3,000

Ongoing strategic marketing leadership and implementation coordination.

Built around your organization.

Engagement scope reflects your priorities, internal capabilities, existing vendors, systems, and the support required.

Project-only and one-time engagements are not offered. Paid media budgets are separate from the monthly retainer.

Discuss Your Marketing Needs

Let's connect your marketing to your business goals.

Whether your organization is starting from the ground up or needs to bring disconnected marketing efforts together, we can begin by discussing where you are today and what you want to achieve.