Felicia The Creative Fractional CMO
Enterprise Marketing Leadership
Make Growth Make Sense.
Embedded marketing leadership for organizations that are growing and need their brand, people, communications, systems, and execution moving in the same direction.
Strategic Direction Organizational Alignment Coordinated Execution
Explore ServicesMarketing Doesn't Operate In One Department.
Your brand is shaped by what your organization says, what your teams deliver, how leadership communicates, how customers experience you, and whether all of those pieces reinforce the same direction.
That's Where Enterprise Marketing Strategy Comes In.
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Insights, Events & Resources
Ideas and opportunities to help you make clearer marketing decisions, build meaningful connections, and move your business forward.
News & Insights
Practical perspectives on marketing strategy, leadership, digital experiences, and sustainable business growth.
Read ArticlesBusiness Events
Find workshops, conferences, and networking opportunities where you can exchange ideas and build useful relationships.
Explore EventsFrequently Asked Questions
Get a clearer picture of fractional marketing leadership, how engagements work, and what to expect when we work together.
View FAQsMarketing Technology & Platforms
Technology Supports the Strategy. It Doesn't Replace It.
I work across advertising, analytics, communications, and digital platforms to help organizations build connected marketing operations. The value isn't simply in having the right tools—it's in how those tools are configured, managed, and used to support measurable business outcomes.










“Felicia brings strategic thinking and a clear communications lens to our work. She has helped BDPA Twin Cities strengthen how we present our programs and connect with the students and families we serve.”
Fredrick Blocton
BDPA Twin Cities Chapter President