Marketing is more than posts and ads. Drawing on 15 years in the industry and nine years in executive roles, Fractional CMO Felicia Sherrod explains how marketing connects customer attention to sales, operations, and the experience a business delivers—with lessons from her Art Peace Soul Gallery pivot.

Many businesses know they need marketing support but aren’t sure whether they need a social media manager, a consultant, an agency, or a Fractional CMO. I explain what executive marketing leadership involves, when a business may need it, and how my role differs from the strategy and execution services available through Creative Holdings LLC.